Dulce Plai | Bucuria - Be-Adv
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#branding #naming #packaging design #advertising company

Products of  “BUCURIA” are a visiting card of Moldova.

Our task was to develop positioning, naming and branding of the bar chocolate product line. To tell the world about the new product line, we have developed an advertising campaign aimed at increasing awareness and market share.

BRANDING

BUCURIA is the symbol of the Republic of Moldova. We decided to combine the words DULCE and PLAI. The word “Plai” is associated with the homeland, and the word “Dulce” is sweet, describing the quality of the product.

PACKAGE DESIGN

We have developed an appetizing package that includes elements of the national ornament of the Republic of Moldova.

The developed packaging design is convenient, it can easily find the most important characteristics of the product, such as the percentage of cocoa and the type of filling.

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