We were faced with an interesting task to bring a new brand to the market. La Brutar is a growing network of cafeterias. We developed a brand-to-market strategy, naming, branding, store and packaging design
La Brutar’s assortment is traditional baked goods, La Brutar naming shows the main direction of the brand, and the descriptor with a soft color combination shows the traditional direction of the brand.
In order to make a memorable and successful brand, it must be comprehensive and attractive. Packaging design is an integral part of the brand and creates a brand atmosphere.
We have developed the design of points of sale, making it interesting and stand out from competitors.